While I was working freelance for an advertising and design agency called Borstahusen near Landskrona, I was handed a brief about an oat drink that was being marketed under the name Mill Milk. This was in the late 1990s after Sweden had joined the European Union in 1995. EU regulations now prevented the company from calling their drink Mill Milk as the word “milk” was reserved for the real thing. I came up with a shortlist of possible new names. Oatly was one of them and was later chosen by the company.
Oatly has become a successful brand of oat-based products made in Sweden by the company of the same name in Landskrona. These products are not just marketed in Sweden but in about 20 other countries including the UK.