In my last blog, I wrote that I have been running my own copywriting business for 30 years. Here I speculate about what will be the lasting legacy from all the words I have written over the years. Perhaps one word of mine will live on in consumers’ minds: Oatly.
Yes, yours truly came up with the name Oatly. This expanding brand of oat-based products originated in Sweden in Landskrona … Read the rest