30 years in a changing branch

Branch hold-up 350 MBPhoto: Josefin Ollermark

On 11 August 1987, I started my own company called Goddard Writing and I have been running the business ever since; that makes thirty years of writing headlines. How do you like this particular one? I hope you get the pun: I am referring to the advertising branch and in the photo I am holding a branch!

Actually, the first rule I was taught while studying … Read the rest

How high are your morals?

I attended a fascinating lecture on October 18 on principles in business by the consultant/coach Paul Palmarozza who has organised a group of like-minded business people under the banner Philosophy in Business. In the lecture, he presented a “moral hierarchy” which is a telling tool for finding where a company or person stands on the ladder of morality. At the top of the ladder, morality is the most important factor … Read the rest