This November, I went back to where I started: Ogilvy & Mather in London. I went to have lunch with an old copywriter friend who is working there. We sat overlooking the Thames in the new Sea Containers building that houses about 1,200 people working in the Ogilvy Group. This group is one of the top ten agency networks and Ogilvy & Mather has about 200 offices worldwide.
I had … Read the rest
In my last blog, I wrote that I have been running my own copywriting business for 30 years. Here I speculate about what will be the lasting legacy from all the words I have written over the years. Perhaps one word of mine will live on in consumers’ minds: Oatly.
Yes, yours truly came up with the name Oatly. This expanding brand of oat-based products originated in Sweden in Landskrona … Read the rest
Photo: Josefin Ollermark
On 11 August 1987, I started my own company called Goddard Writing and I have been running the business ever since; that makes thirty years of writing headlines. How do you like this particular one? I hope you get the pun: I am referring to the advertising branch and in the photo I am holding a branch!
Actually, the first rule I was taught while studying … Read the rest
