Click the link below to a short story I wrote when I was a young man of about 25 years old living in London. I found this forgotten manuscript the other day in my cellar. The story was written on a typewriter hence the rather dated look of the typeface and the use of the correction fluid Tipp-Ex.
At the time, I sent the story to a number of women’s … Read the rest
This November, I went back to where I started: Ogilvy & Mather in London. I went to have lunch with an old copywriter friend who is working there. We sat overlooking the Thames in the new Sea Containers building that houses about 1,200 people working in the Ogilvy Group. This group is one of the top ten agency networks and Ogilvy & Mather has about 200 offices worldwide.
I had … Read the rest
In my last blog, I wrote that I have been running my own copywriting business for 30 years. Here I speculate about what will be the lasting legacy from all the words I have written over the years. Perhaps one word of mine will live on in consumers’ minds: Oatly.
Yes, yours truly came up with the name Oatly. This expanding brand of oat-based products originated in Sweden in Landskrona … Read the rest
