30 years in a changing branch

Branch hold-up 350 MBPhoto: Josefin Ollermark

On 11 August 1987, I started my own company called Goddard Writing and I have been running the business ever since; that makes thirty years of writing headlines. How do you like this particular one? I hope you get the pun: I am referring to the advertising branch and in the photo I am holding a branch!

Actually, the first rule I was taught while studying … Read the rest